Design exploration included various conceptual iterations that ultimately inspired the final packaging.
Titleist
As the world's leading brand in golf, Titleist's innovation continues with the introduction of new ProV1 and ProV1x packaging design.
The challenge was simple; create something that embodies the next level of total performance. Well, maybe not that simple. My approach was to let the brand be self-focused, not by being the best, but being the only. Unlike other golf balls on shelves, the new Titleist ProV1 and ProV1x designs embrace simplicity, exclusivity, and function. It's the type of "less is more" that makes enough room for the consumer to imagine.
The result? Quiet luxury that speaks to only the best golf players.
Design exploration included various conceptual iterations that ultimately inspired the final packaging.