The Fresh Market
The Fresh Market is an American supermarket chain with a charming, local market feel. In 2016, I created the brand’s logomark bto craft the visual narrative for the brand’s ‘fresh and natural’ ethos.
The new visual identity is meant to feel approachable yet assertive, with focus on simplicity and freshness. In addition, the overall aesthetic enhances the brand’s position as a premium marketplace for food lovers.
